Ethnic apparel brand Fabindia is expanding by adding 40-50 stores every year in current and emerging markets, company president Retail Ajay Kapoor recently said. The brand recently opened a Fabindia Experience Centre in Mumbai and plans to have 10 such stores by 2018 end. This is the second such experience store with the first piloted in March in Delhi.

The company has around 268 stores and the expansion would be through a mix of company-owned stores, company-operated stores and franchise model, Kapoor said at the sidelines of the Confederation of Indian Industry (CII) Retail Summit in New Delhi, according to a news agency report. Six experience stores will come up by March 2018.

The company also has plans to expand its presence in the overseas market, Fiji and Sri Lanka, in collaboration with local partners. Fabindia currently operates stores in Singapore, the United Arab Emirates, the United States, Malaysia and Mauritius.

Fabindia is growing with a compound annual growth rate of around 22 per cent for the last five years, he added. (DS)

 

courtesy= fibre2fashion.com